The Dogs of the Dow is a simple investment strategy. The strategy is simply investing an equal amount in the 10 highest yielding Dow stocks on Jan 1st of each year. Easy to define, easy to do, easy to benchmark. Infact the Dogs of the Dow supposedly have had an annual return rate of 17.7% since 1973.
The 2005 Dogs of the Dow
JP Morgan Chase
I currently have holdings in a couple Dogs of the Dow - Pfizer (PFE), Merck (MRK), General Electric(GE). I also have some Bellsouth which is almost a sister company to Verizon and SBC.
I think the Dogs of the Dow investment strategy fit in nicely with all my discussions on DRIPs as DRIPs could be a good vehicle to use for investment purchases. I plan to do some historical work on the Dogs of the Dow and work it into some of my future investment decisions, however I don't plan to strictly follow this investment strategy - its a little too mechanical for me.